Brilliant Nivea Magazine Ad

Check out this cool mobile plus print execution by Nivea skincare products. The print ad has a removable bracelet that kids can wear on their wrist as a GPS tracking device. Parents download an app to keep track of them within a small range. Great for the beach or playground. A brilliant way for Nivea to connect their brand as people who care about the safety of kids. Check out the write up and video here:

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach | Adweek.

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