Fantastic campaign by Woodgreen Community Services that ask us to imagine what it would be like if we cared as much about poverty as we do about celebrities. The message is that single moms and others struggling with poverty need our attention so much more and Woodgreen asks us to #ChangeTheConversation. This is a great campaign that integrates video stories about some of their clients, a humorous video to get our attention, and subway posters that imitate celebrity gossip mags. Woodgreen chose a hashtag to highlight the campaign and they ask people to share the videos and magazine covers as well as sign a petition. One oversight I noticed was a missing link on the homepage to get to the petition. Otherwise, great work!
Yesterday, a significant event took place with the launch of Kickstarter in Canada. Not that there were never any Canadian companies on Kickstarter prior to this, but the workaround to manage the payment options made it onerous for many and drove people away.
Early this week, Kickstarter cofounder Yancey Strickler held a Kickstarter workshop at the The Royal Theatre on College Street in downtown Toronto, to officially mark the launch in Canada. The 450-seat theatre was packed–which is likely a good indication of the number of Kickstarter projects we should expect to see from Canada.
When Strickler took the stage, he announced, “My Name is Yancey and I’m one of the founders of Kickstarter.” The theatre filled with applause and whistles. “Tomorrow will be the first time Canadians will be able to launch projects on Kickstarter. We have been waiting for this for years and perhaps you have too”.
The payment system for Kickstarter Canada will be the same as the one enabled in the UK which launched in October of last year. Backers of Canadian projects will be asked for their credit card information and billing address rather than requiring them to sign-in to Amazon to use that account to pay. Like in the US, Kickstarter will take 5% of all successfully funded projects. Credit card charges will add another 3 to 5%.
Check out Kickstarter where you can view all the projects under Canada so far on this page.
This is such a wonderful, creative, funny video from the Rainforest Alliance. Obviously, the average nonprofit can’t afford to produce something of this quality, but it’s a great example of a video that takes a departure from the usual somber and conservative messaging. Follow the Frog was named the Best Nonprofit Video of 2012 in the DoGooder Nonprofit Video Awards.
Human beings have been campaigning against inequality and poverty for 3,000 years. But this journey is accelerating. Bono “embraces his inner nerd” and shares inspiring data that shows the end of poverty is in sight … if we can harness the momentum.
Bono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action.