I love Guy Kawasaki, and here he is giving some sage advice for small businesses on what to do and what NOT to do in social media. With 1.4 million Twitter followers, I think he knows what he’s talking about! Check out the article here at Business Insider: Guy Kawasaki On Small Business Social Media.
Shout out to this amazing site called Top Nonprofits – not sure how I haven’t come across this before. The site is rich with curated lists and resources on nonprofit marketing, management, social media, and more. Check it out here: www.topnonprofits.com
Check out this cool mobile plus print execution by Nivea skincare products. The print ad has a removable bracelet that kids can wear on their wrist as a GPS tracking device. Parents download an app to keep track of them within a small range. Great for the beach or playground. A brilliant way for Nivea to connect their brand as people who care about the safety of kids. Check out the write up and video here:
Thanks Gary Vaynerchuk for this great review of holiday advertising via social media and what works and what doesn’t when it comes to good branding through those channels. Some great examples and good info here. My Thanksgiving Content Critique | LinkedIn.