I love Guy Kawasaki, and here he is giving some sage advice for small businesses on what to do and what NOT to do in social media. With 1.4 million Twitter followers, I think he knows what he’s talking about! Check out the article here at Business Insider: Guy Kawasaki On Small Business Social Media.
Check out this great piece from John Oliver on the increasing use of “native advertising” in the media. He makes some great points mixed with his usual brand of humour.
Shout out to this amazing site called Top Nonprofits – not sure how I haven’t come across this before. The site is rich with curated lists and resources on nonprofit marketing, management, social media, and more. Check it out here: www.topnonprofits.com
This is a keeper!
Unbounce – The DIY Landing Page Platform
Check out this cool mobile plus print execution by Nivea skincare products. The print ad has a removable bracelet that kids can wear on their wrist as a GPS tracking device. Parents download an app to keep track of them within a small range. Great for the beach or playground. A brilliant way for Nivea to connect their brand as people who care about the safety of kids. Check out the write up and video here:
Great parody of the ad world for anyone who does ads or video marketing work or even print marketing using stock photos. We all know what it’s like looking for those images that will evoke the right response. This video was produced by the people at Dissolve who specialize in stock imagery for videos. The script is a clever piece written by Kendra Eash.
Check out this clever marketing campaign by WestJet. Simply brilliant! WestJet Christmas miracle: real-time giving – WestJet Blog.