Shout out to this amazing site called Top Nonprofits – not sure how I haven’t come across this before. The site is rich with curated lists and resources on nonprofit marketing, management, social media, and more. Check it out here: www.topnonprofits.com
It’s pretty much official at this point that social media is making a huge impact on businesses small and large. More than half of small businesses in Canada now use social media, a 42% increase from last year. Major think-tanks across North America are predicting big impacts for companies leading to billions and trillions more dollars added to the economy as a result of productivity gained through social media. The challenges for so many businesses will be understanding how to get on board, as managers have to adapt to nonhierarchical cultures, where data and company knowledge are exposed and shared widely, not controlled and protected.
If all this makes your head spin, check out this recent article from Financial Post that nicely summarizes the latest impacts and potential future universe for businesses. Be sure to follow the links to articles referenced within the article for specifics.
If your employees don’t think LinkedIn is necessary to them personally, think about how their use of this channel can benefit the organization and then ask them to make sure their profile is up to snuff. Here’s a good article on how to maximize the use of LinkedIn from Entreprenuer magazine.
Here’s a nifty free guide from Idealware that can help organizations work through social media policies. The Nonprofit Social Media Policy Workbook | Idealware.
Human beings have been campaigning against inequality and poverty for 3,000 years. But this journey is accelerating. Bono “embraces his inner nerd” and shares inspiring data that shows the end of poverty is in sight … if we can harness the momentum.
Bono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action.
Some good tips and fund strategies in this article about 3rd-party fundraising, the importance of storytelling, and the way the Millennial generation is interested in giving.
If you’re as tired as I am about the 80/20 rule for charities in terms of spending on overhead and administration expenses, check out this awesome TED talk on the subject by Dan Pallotta. Enjoy…