Information Is Beautiful

If you like infographics as much as I do, you’ll love this UK-based site developed by a team of designers who like to “distill the world’s data, information and knowledge into beautiful, interesting and, above all, useful visualizations, infographics and diagrams.” The site is called Information Is Beautiful. I could spend hours looking at this stuff. Being a health nut, the one called Snake Oil Supplements is one of my favourites. I love the interactive filter.

snake oil

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Brilliant Nivea Magazine Ad

Check out this cool mobile plus print execution by Nivea skincare products. The print ad has a removable bracelet that kids can wear on their wrist as a GPS tracking device. Parents download an app to keep track of them within a small range. Great for the beach or playground. A brilliant way for Nivea to connect their brand as people who care about the safety of kids. Check out the write up and video here:

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach | Adweek.

Do we care about poverty as much as celebrities?

Fantastic campaign by Woodgreen Community Services that ask us to imagine what it would be like if we cared as much about poverty as we do about celebrities. The message is that single moms and others struggling with poverty need our attention so much more and Woodgreen asks us to #ChangeTheConversation. This is a great campaign that integrates video stories about some of their clients, a humorous video to get our attention, and subway posters that imitate celebrity gossip mags. Woodgreen chose a hashtag to highlight the campaign and they ask people to share the videos and magazine covers as well as sign a petition. One oversight I noticed was a missing link on the homepage to get to the petition. Otherwise, great work!

Truth

7 Fabulous Nonprofit Videos on Vine and Instagram

Thanks Beth for your comments and this wonderful guest post by Madeleine Hammond who provides a nice overview of how Vine and Instagram can be used for cause-related orgs. Vine and Instagram are hugely popular social media forums for posting short video clips. Try this neat new way of getting your message across.

7 Fabulous Nonprofit Videos on Vine and Instagram | Beth’s Blog.

15 Website Techniques to Boost Online Fundraising

Great list from the people at npENGAGE on web design techniques that engage potential donors. 15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results | npENGAGE.