Uh oh! Here comes lots more native advertising

Check out this great piece from John Oliver on the increasing use of “native advertising” in the media. He makes some great points mixed with his usual brand of humour.


A Generic Brand Video

Great parody of the ad world for anyone who does ads or video marketing work or even print marketing using stock photos. We all know what it’s like looking for those images that will evoke the right response. This video was produced by the people at Dissolve who specialize in stock imagery for videos. The script is a clever piece written by Kendra Eash.

Do we care about poverty as much as celebrities?

Fantastic campaign by Woodgreen Community Services that ask us to imagine what it would be like if we cared as much about poverty as we do about celebrities. The message is that single moms and others struggling with poverty need our attention so much more and Woodgreen asks us to #ChangeTheConversation. This is a great campaign that integrates video stories about some of their clients, a humorous video to get our attention, and subway posters that imitate celebrity gossip mags. Woodgreen chose a hashtag to highlight the campaign and they ask people to share the videos and magazine covers as well as sign a petition. One oversight I noticed was a missing link on the homepage to get to the petition. Otherwise, great work!


7 Fabulous Nonprofit Videos on Vine and Instagram

Thanks Beth for your comments and this wonderful guest post by Madeleine Hammond who provides a nice overview of how Vine and Instagram can be used for cause-related orgs. Vine and Instagram are hugely popular social media forums for posting short video clips. Try this neat new way of getting your message across.

7 Fabulous Nonprofit Videos on Vine and Instagram | Beth’s Blog.

Follow The Frog

This is such a wonderful, creative, funny video from the Rainforest Alliance. Obviously, the average nonprofit can’t afford to produce something of this quality, but it’s a great example of a video that takes a departure from the usual somber and conservative messaging.  Follow the Frog was named the Best Nonprofit Video of 2012 in the DoGooder Nonprofit Video Awards.

Bono: The good news on poverty (Yes, there’s good news)

Human beings have been campaigning against inequality and poverty for 3,000 years. But this journey is accelerating. Bono “embraces his inner nerd” and shares inspiring data that shows the end of poverty is in sight … if we can harness the momentum.

Bono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action.