Check out this cool mobile plus print execution by Nivea skincare products. The print ad has a removable bracelet that kids can wear on their wrist as a GPS tracking device. Parents download an app to keep track of them within a small range. Great for the beach or playground. A brilliant way for Nivea to connect their brand as people who care about the safety of kids. Check out the write up and video here:
Thanks Gary Vaynerchuk for this great review of holiday advertising via social media and what works and what doesn’t when it comes to good branding through those channels. Some great examples and good info here. My Thanksgiving Content Critique | LinkedIn.