I love Guy Kawasaki, and here he is giving some sage advice for small businesses on what to do and what NOT to do in social media. With 1.4 million Twitter followers, I think he knows what he’s talking about! Check out the article here at Business Insider: Guy Kawasaki On Small Business Social Media.
Shout out to this amazing site called Top Nonprofits – not sure how I haven’t come across this before. The site is rich with curated lists and resources on nonprofit marketing, management, social media, and more. Check it out here: www.topnonprofits.com
It’s pretty much official at this point that social media is making a huge impact on businesses small and large. More than half of small businesses in Canada now use social media, a 42% increase from last year. Major think-tanks across North America are predicting big impacts for companies leading to billions and trillions more dollars added to the economy as a result of productivity gained through social media. The challenges for so many businesses will be understanding how to get on board, as managers have to adapt to nonhierarchical cultures, where data and company knowledge are exposed and shared widely, not controlled and protected.
If all this makes your head spin, check out this recent article from Financial Post that nicely summarizes the latest impacts and potential future universe for businesses. Be sure to follow the links to articles referenced within the article for specifics.
Check out this clever marketing campaign by WestJet. Simply brilliant! WestJet Christmas miracle: real-time giving – WestJet Blog.
Thanks Gary Vaynerchuk for this great review of holiday advertising via social media and what works and what doesn’t when it comes to good branding through those channels. Some great examples and good info here. My Thanksgiving Content Critique | LinkedIn.
Nice blog post on where things are at with social media strategies. Some good information that may affect your social media strategy. 10 surprising social media statistics that might make you rethink your social strategy – The Next Web.
I’m liking LinkedIn more and more, and starting to see how important it is for non-profits to expand their presence on this channel. Here’s a good article that illustrates how some non-profits are doing a great job on LinkedIn. Beef up your own profile by following these groups, then spend some time seeing what they are up to on LinkedIn: 10 Nonprofit LinkedIn Accounts To Follow.